Disciplines: Art Direction, Brand Identity, Print Design, Product Visualization
A close friend and colleague was seriously looking into starting an artisinal finishing salt business, focusing predominantly on garlic salts. She had lots of experience spending time on small farms across the United States. She came to notice that like wine, garlic has a terrior; meaning it is affected heavily by the environment and soil it is grown in. In her kitchen, she began experimenting and found that there was a profound difference in the taste of the salt when using garlic from different regions across the US. This quick identity project was an exploration to help her visualize what her brand could look like.
The packaging is designed to work with a common, short and wide spice jar. Initially, the client was interested in a short run of labels for pre-determined jars that she liked. These labels were spec'd on a vinyl acetate with a window designed into the logo to allow prospective customers to clearly see the quality of the product. The product (shown here) was modeled and rendered in Cinema 4D, using the VRay for C4D render engine.