Ping Identity Brand Design

In 2021, I led Ping Identity’s design team in a refresh of its visual brand language. The project was called “Reimagine” and it repositioned the company as a unique, modern brand with a digital focus.

We started with a complete overhaul of the website (see the Cubic Design System case study) that reconsidered the overall user experience and included a focus on web accessibility.  The design system served as the foundation for all other core assets to follow, including but not limited to: digital campaigns, events and booths, social media graphics, sales decks, report design. The result was a clean, mature design aesthetic that differentiated us from our competitors.

Circa
2020–2022
Scope
Visual Design System
Brand Standards
Website Design
Iconography
Illustration
Photography
Individual Role
Creative Direction & Design Lead
Team
Mike Heighway, Art Director
Régine Carreras, Senior Designer
Josh Kulchar, Senior Designer
Katie Daugherty, Designer
Typefaces
Gotham and Gotham Narrow  by Tobias Frere-Jones

Iconography

A whole new icon set was developed to create an ownable design language that provided differentiation from our competitors. The icons served as key elements to help develop the myriad infographics used across all platforms.
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Select icons were animated and used for hero graphics on product pages in the Cubic Design System.

Campaigns and Social Media

The new design system embraced our brand red as a means of calling out key phrases or brand moments. The iconography used in the booth design leverages from the web design system and creates continuity between the digital and physical environments.

Environmental, Booth Design & Signage

The new photography, icons and typographic treatment revitalized the environmental experience for the Ping Identity brand.

Report Design

Ping Identity produces a number of assets for download and print. These assets vary in length and complexity. The following are some examples of the work produced.

Project & Process Management

Asana was the tool of choice for managing the heavy load of projects our team is involved with on a daily basis. We created a universal form for marketing design requests in order to collect as much relevant information as possible at the time of submission.

Mike Heighway /

/ Art Director

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Last Updated on:
June 16, 2025
All Content © 2012–2025 Mike Heighway
Craft matters.